Life insurance that fits your needs, from Term to Permanent coverage
Life Insurance Benefits

Your Definition of True Wealth
Living Benefits
The Policyholder may access a portion of the life insurance death benefit while still alive, offering financial support for medical care, assisted living, or other urgent needs.
- Critical Illness: Provides financial support if diagnosed with severe conditions like cancer, heart attack, or stroke.
- Chronic illness: Offers assistance for individuals facing long-term health challenges that affect daily activities.
- Terminal illness: Provides benefits for those with a life expectancy of fewer than 12 months.
*Note: Coverage, conditions, and limitations vary by policy and provider for critical, chronic, and terminal illness riders.
What is a Term Life Insurance?
Life insurance is a valuable tool that ensures your spouse, children or anyone else who depends on you financially isn’t stuck with unmanageable expenses if you pass away. There are many choices when picking a life insurance policy, but one of the first decisions you’ll need to make is whether you want term or permanent life insurance.
Term Life Insurance
Term life insurance provides level rates for a set period, typically 10 to 30 years. If you pass away during this time, your beneficiaries receive a death benefit. Some policies offer the option to renew or convert to permanent life insurance, though not all are renewable. Factors like sex, medical history, lifestyle, and tobacco or drug use affect your premiums.

Term life insurance pros and cons
Term life insurance can be a smart, affordable way to gain some financial security for your family, but it’s not the right choice for everyone. Here are some of the major pros and cons of term life insurance.
Pros:
- Affordable Coverage: Term life insurance is more cost-effective than permanent life insurance.
- Coverage When Needed Most: Provides protection during high financial obligation periods, such as paying a mortgage or raising children.
- Budget-Friendly Flexibility: Lower premiums free up funds for other financial goals and priorities.
Cons:
- High Renewal Costs: After the level term ends, renewal premiums are significantly higher and increase annually.
- No cash value: Term life insurance doesn’t accumulate cash value or provide investment returns like permanent policies.
What is a Permanent Life Insurance?
Permanent life insurance often doesn’t have an expiration date. As long as the premiums are paid, most permanent life insurance policies can remain in-force as long as you’re alive.
When you pay your premiums, a portion goes toward the cash value account. This cash value can grow over time, and you can access the money while you’re alive. You can withdraw funds, borrow against the policy or surrender the policy for cash.
Permanent life insurance cost
Like term life insurance, permanent life insurance rates are based on various factors, including age, gender and health. Permanent life insurance is more expensive than term life.
When to consider a permanent life insurance?
Permanent life insurance provides lifetime coverage and includes a cash value component, offering both protection and an investment opportunity. While it offers greater flexibility and long-term benefits, it is significantly more expensive than term life insurance.

Permanent life insurance pros and cons
Term life insurance can be a smart, affordable way to gain some financial security for your family, but it’s not the right choice for everyone. Here are some of the major pros and cons of term life insurance.
Pros:
- Lifetime coverage: Permanent life insurance lasts as long as premiums are paid and doesn’t expire.
- Cash value: Accumulates cash value over time, which can be accessed during your lifetime.
- Extra tax benefits: Provides tax-free death benefits, tax-deferred cash value growth, and tax-free loans against the policy.
Cons:
- Higher Cost: Permanent life insurance is significantly more expensive than term life insurance.
- Risk of Lapse: Failure to pay premiums can cause the policy to lapse, forfeiting both the death benefit and cash value.